When Divine Goddess began, at its first store at the Byron Bay Markets back in 2002, I had two main goals in mind: to enrich my entrepreneurial spirit and to express my creative values. From the very beginning, my husband Gil and I wanted to manufacture and sell handmade, natural products that were built to last. We recognise the deva sting impact that the fashion industry has on the earth’s climate, something that has become even more prevalent to us in Australia with the devastating bushfires of 2020.
As Australia’s favourite eco yoga store online, our goal is to create yoga products and clothing that ticks all of the boxes when it comes to sustainability, quality, durability and value for money.